Apple’s 2021 product roadmap

Mike Stevenson, MBA
4 min readDec 31, 2020

Just some end of year predictions for fun. I’m not in charge of Apple’s product roadmap (yet).

Photo by Przemyslaw Marczynski on Unsplash

HomePod & Apple TV merge to become Apple HomePod TV

Why it makes sense:

  • Both run on older Apple A series chips that are becoming dated and are due for an upgrade.
  • HomePod is already awkwardly categorised under both TV and Music on Apple’s website, so Apple recognises these products have a natural fit as home devices.
  • Apple TV (hardware device) vs Apple TV 4K (hardware device) vs Apple TV+ (streaming service) is clunky brand architecture due for renovation.
  • HomePod is a high quality speaker and could make sense as an alternative to TV sound bars.
  • Siri, while improving, remains a distant third in the voice assistant category. Connecting HomePod to a TV will give it an alternative visual user interface to use when Siri fails users.
  • Along with a bump up in processing power, the merged HomePod TV would become a casual home gaming platform to rival Nintendo Switch and provide a more compelling offer for Apple Arcade / Apple One…

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