Apple’s 2021 product roadmap

Mike Stevenson, MBA
4 min readDec 31, 2020

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Just some end of year predictions for fun. I’m not in charge of Apple’s product roadmap (yet).

Photo by Przemyslaw Marczynski on Unsplash

HomePod & Apple TV merge to become Apple HomePod TV

Why it makes sense:

  • Both run on older Apple A series chips that are becoming dated and are due for an upgrade.
  • HomePod is already awkwardly categorised under both TV and Music on Apple’s website, so Apple recognises these products have a natural fit as home devices.
  • Apple TV (hardware device) vs Apple TV 4K (hardware device) vs Apple TV+ (streaming service) is clunky brand architecture due for renovation.
  • HomePod is a high quality speaker and could make sense as an alternative to TV sound bars.
  • Siri, while improving, remains a distant third in the voice assistant category. Connecting HomePod to a TV will give it an alternative visual user interface to use when Siri fails users.
  • Along with a bump up in processing power, the merged HomePod TV would become a casual home gaming platform to rival Nintendo Switch and provide a more compelling offer for Apple Arcade / Apple One subscribers.
Photo by T. Q. on Unsplash

M1 iMacs

Why it makes sense:

  • Apple has already announced it will be moving its Macs to its own chips.
  • Moving to a new processor is hard.
  • Making a new processor is hard.
  • Apple will stabilise the Mac range on M1 chips before launching the M2… or M1XS Plus Pro Max, whatever they decide to call it.
Photo by Daniel Korpai on Unsplash

iPhones culled

Why it makes sense:

  • Prior to becoming CEO of Apple, Tim Cook came from the operations world…

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